As a recent college graduate, I’ve discovered the difficulties of being able to get a job even with a college degree.  The economy is definitely not in our favor at the moment.  I feel in order for recent graduates to land a job, they have to go above and beyond just the normality of submitting a resume and cover letter, and add something extra to catch employers’ eyes.  We have to set ourselves apart from the other thousands of applicants that are all striving for the same few positions.  Launching my “Personal Brand” campaign, which includes this website, is my way of standing out from the rest.  If it wasn’t for the opportunity I was given to work at this internship, launching a campaign would have never crossed my mind!